Kenny Slaught explains that platforms providing numerous online collaborations along with workflow automation are increasing in popularity, largely due to their ability to allow prompt access to accurate and consolidated data flows. New intuitive software and mobile applications, says the owner of one of the most successful property management enterprise in Santa Barbara, give investors and builders a greater selection of lending and borrowing opportunities across a variety of property asset classes and geographies. Having been on the scene for only a few years, crowdfunding portals have rapidly grown over 150 startups nationwide, specializing in real estate. Today, approximately 7% of the U.S population is an accredited investor. In a highly urban setting like Southern California, this number reaches 20%. Software platforms, such as CrowdEngine, RealtyShares, CrowdForce, among others, made it possible to legally raise money from the public, with some going as far as attracting 90% of equity requirement through direct community contributions.

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